Data protection
Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no indication to the contrary is made in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
Orders
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newsletters
Use of e-mail address for sending newsletters
We use your e-mail address, irrespective of the processing of the contract, exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is based on Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. A transfer to other third parties does not take place.
Your data will be transferred to a third country for which an adequacy decision of the European Commission is available.
Payment service provider
Use of PayPal
All PayPal transactions are subject to PayPal's privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Cookies
Analysis advertising
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO due to our overriding legitimate interest:
- in the needs-based and targeted design of the website, for example in analysis and statistics tools
- to target the site visitors with interest-based advertising, for example in conversion tracking
. for conversion tracking
You have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Art. 6 (1) lit. f DSGVO.
Use of Google Analytics
We use the web analytics service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.
The purpose of the data processing is to analyse this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself in accordance with the US-EU "Privacy Shield" data protection agreement and is thus obliged to comply with European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.
Use of the remarketing or "similar target groups" function of Google
We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analysing visitor behaviour and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymised data on website use. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996? hl=en
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
For more information on Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/
Use of Google Ads Conversion Tracking
We use the online advertising programme "Google Ads" on our website and within this framework conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google that is responsible for processing your data and complying with the applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we will be able to recognise that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customers' websites.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. Google has certified itself under the US-EU "Privacy Shield" data protection agreement and has thus undertaken to comply with European data protection guidelines.
You can deactivate personalised advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google. en/policies/privacy/
Use of Facebook Remarketing
We use on our website the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network.
To this end, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised, interest-related Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.
You can deactivate the remarketing function "Custom Audiences" here.
For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.
Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of renting out advertising space on the website and targeting visitors to the website with interest-based advertising on this space.
By means of this function, personalised, interest-based advertising ads from the Google Display Network are displayed to visitors to the provider's website. Google uses cookies to analyse your use of the website.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information mentioned there.
You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/
Hosting.
Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by adequacy decision of the European Commission. Further information on Shopify's data protection can be found at the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than the aforementioned Shopify servers only takes place within the framework communicated below.
Data processing when opening a customer account and for the execution of a contract
.Pursuant to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved on our part.
Use of customer data for direct advertising
.Subscribe to our email newsletter
.If you subscribe to our e-mail newsletter, we will send you information about our offers on a regular basis. The only mandatory data for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on an appropriate link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a way that goes beyond this, which is permitted by law and about which we inform you in this declaration.
Newsletter dispatch via Klaviyo
Our email newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.
The data protection provisions of Klaviyo in the USA are not applicable to Klaviyo.
You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy
Newsletter dispatch via Omnisend
Our email newsletters are sent via the technical service provider Omnisend (Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, United Kingdom), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) is stored on Omnisend's servers in the EU.
Omnisend uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter..Furthermore, Omnisend may use this data itself in accordance with Art. 6 (1) lit. f DSGVO on the basis of its own legitimate interest in the needs-based design and optimisation of the service as well as for market research purposes, for example to determine which countries the recipients come from. However, Omnisend does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
.We have concluded an order processing agreement with Omnisend, by which we oblige Omnisend to protect our customers' data and not to pass it on to third parties.
You can view Omnisend's privacy policy here: https://www.omnisend.com/privacy
Goods availability notification by email
.Where we offer the option in our online shop to notify you by email of the time of availability for selected items that are temporarily unavailable, you can sign up to our goods availability email notification service. If you subscribe to our email availability notification service, we will send you a one-time email notification of the availability of the item you have selected. Only your e-mail address is required for sending this notification. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending this notification. This means that we will only send you a corresponding notification once you have expressly confirmed that you consent to receiving such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such a notification by clicking on an appropriate link.
.By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for our e-mail notification service on the availability of goods, we store your IP address entered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for our goods availability e-mail notification service is used solely for the purpose of informing you about the availability of a particular item in our online shop. You can unsubscribe from the goods availability e-mail notification service at any time by sending a message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.
.Data processing for order processing
.To process your order, we work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.
Use of special service providers for order processing and fulfilment
.- DHL Fulfillment
Order processing is carried out by the service provider DHL Home Delivery GmbH, Sträßchensweg 10, 53113 Bonn, Germany, within the scope of "shipping by DHL Fulfillment". Your personal data will be passed on to DHL Fulfillment exclusively for the purpose of processing the online order in accordance with Art. 6 Para. 1 lit. b DSGVO.
- SendCloud
Shipping is carried out via the shipping portal "SendCloud" (SendCloud GmbH, Kanalstr. 10, 80538 Munich). Pursuant to Art. 6 Para. 1 lit. b DSGVO, we pass on your data to SendCloud exclusively for the purpose of processing your online order. Data will only be passed on if this is actually necessary for the processing. Details on SendCloud's data protection can be viewed on SendCloud's website at www.sendcloud.de/datenschutz/.
Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is carried out via the "Apple Pay" function of your terminal device operated with iOS, watchOS or macOS by charging a payment card deposited with "Apple Pay". Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. In order to release a payment, you must enter a code that you have previously specified and verify it using the "Face ID" or "Touch ID" function of your terminal device.
For the purpose of payment processing, the information you provided during the ordering process, together with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website from which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.
Insofar as personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b DSGVO.
Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymisation completely eliminates the possibility of any personal reference. Apple uses the anonymised data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on the iPhone or Apple Watch to complete a purchase made through Safari on the Mac, the Mac and the authorisation device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay", and disable "Allow payments on Mac".
For more information about Apple Pay privacy, please visit the following web address: https://support.apple. com/en/HT203027
- Google Pay
If you choose the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment processing will be carried out via the "Google Pay" application of your device running at least Android 4. 4 ("KitKat") and equipped with an NFC function by charging a payment card deposited with Google Pay or a payment system verified there (e.g. PayPal). For the release of a payment via Google Pay in the amount of more than €25, the prior unlocking of your mobile end device by the respective verification measure set up (such as facial recognition, password, fingerprint or pattern) is required.
For the purpose of payment processing, the information you provided during the ordering process together with the information about your order will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the source website, which is used to verify a payment that has been made. This transaction number does not contain any information about the real payment data of your payment means deposited with Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment deposited with Google Pay.
Insofar as personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b DSGVO.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction carried out via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description for the reason for the transaction and, where applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1. lit. f DSGVO on the basis of the legitimate interest in proper billing, verification of transaction data and optimisation and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with further information collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
- Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the processing of the payment, your personal data (first name and surname, street, house number, postcode, town, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery type) will be passed on to Klarna for the purpose of checking your identity and creditworthiness, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a DSGVO during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit rating information may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary to process the payment in accordance with the contract.
Your personal data will be processed in accordance with the applicable data protection regulations and as specified in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in terms of the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. You can find more information on the data protection of Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- SOFORT
If you select the payment method "SOFORT", the payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 Para. 1 lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. You can obtain further information about SOFORT's data protection policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process together with information about your order (name, address, account number, bank sort code, any credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of processing payments with the payment service provider Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. You can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.
Performing credit checks
.- General debtor and collection service
If we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data required for a creditworthiness check to the following service provider in accordance with Art. 6 Para. 1 lit. f DSGVO:
Allgemeiner Debitoren- und Inkassodienst GmbH
Eduard-Pestel-Str. 7
49080 Osnabrück
The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. We use the result of the creditworthiness check with regard to the statistical probability of non-payment for the purpose of deciding on the establishment, implementation or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data insofar as this is necessary to process payments in accordance with the contract.
Use of social media: videos
.Use of Youtube videos
.This website uses the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about user behaviour. According to information from "Youtube", these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. The use of YouTube may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing procedures without our influence.
For more information on data protection at "YouTube", please see the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy
As far as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.
Online marketing
Facebook Pixel for the creation of Custom Audiences (without Cookie Consent Tool)
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via Pixel, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. This allows us to further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous for us, so it does not offer us any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is carried out on the basis of our overriding legitimate interest in the evaluation, optimisation and economic operation of our online offering and our advertising measures in accordance with Art. 6 Para. 1 lit. f DSGVO.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Facebook Inc. in the USA. To object to the collection by the Facebook pixel and the use of your data to display Facebook ads altogether, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the above link again.
To the extent legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data outlined above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
Google AdSense
This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files placed on your computer, to help the website analyse how users use the site. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.
.Google uses the information thus obtained to carry out an evaluation of your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
The processing of data described above is carried out in accordance with Art. 6 para. 1 lit. f DSGVO for the purpose of targeting the user with advertising by advertising third parties, whose ads are displayed on this website on the basis of the evaluated user behaviour. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalised third-party advertising content in return for payment.
.You can find more information about Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/
.You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
.As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
.Use of Google Ads conversion tracking
This website uses the online advertising programme "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads clients' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) lit. f DSGVO. The use of Google Ads may also involve the transmission of personal data to the servers of Google LLC. in the USA.
You can find more information about Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/
.You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a DSGVO for the processing of your data as outlined above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "cookie consent tool" provided on the website or alternatively follow the option described above to make an objection.
>.Data subject rights and retention period
Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
You are entitled to the following rights in accordance with Art. 15 to 20 DSGVO if the legal requirements are met: right to information, right to rectification, right to deletion, right to restriction of processing, right to data portability.
In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing in accordance with Art. 21 (1) DSGVO.
Contact us if you wish. You can find the contact details in our imprint.
Right of complaint to the supervisory authority
Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not carried out lawfully.
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.
If the personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.
Last update: 19.11.2018.